The Goodie Box

ribbon rouge 2016 no backgroundThe Goodie Bix was a done during a partnered illustration mentorship between The Graphic Designers of Canada (GDC) and Ribbon Rouge Foundation for their Arts 4 Action Benefit that brings awareness of HIV to Edmonton.

This Illustration is also part of a series of illustrations that centralize on the theme “Sexevolution” and where each illustration is done by a different student participating in the mentorship.

The theme “Sexevolution” itself means to evolve the preceptions of what sex usually means into a more neutral and positive understanding when oyu think about what sex means, the connotations associated with that action are quite negative, such as the act of sex being quite painful, sex being associated with rape, having it be too taboo to talk about it in a healthy and safe way, how sex education is even being completely dismissed in schools, and if you were having too much sex people always saw you in a negative light.

Instead, the goal of these illustrations was to flip those connotations around and make sex an open conversation.

There shouldn’t be anything taboo about sex, people should be able to speak about sex openly, it’s a normal thing to experience, and the number of people you sleep with, or who you choose to sleep with should not define you.

The Goodie Box is an illustration that depicts box of assorted chocolate, however looking at it more closely each chocolate depicts an aspect of the theme, Sexevolution. The chocolates vary in appearance from sexual reproductive organs, condoms, birth control pills, HIV related symbols, and some of the chocolates reflected HIC positive individuals who were willing to meet with us an share their story throughout the membership.

The concept of a box of chocolates originated from the Pizza Theory, which was a response to the Baseball – Sex comparison. Though, instead of using pizza as the main imagery, I decided to go with chocolate since it had a more direct relation to sex. Therefore, a box of chocoalte has a direct comparison to sex, in the contexts that you can share a box of chocolate with whoever you choose (you can have sex with whoever you want), you can decline have a piece of chocoale (you can decline having sex), you can have as much chocoalte as you want (you can have as much sex as you want), you can comprimise when to eat chocolate (you can comprimise when to have sex), there are various ways to ahve chocoalte (there are different ways to have sex), there are pieces of hcocalte where the ousides and insde have different flavours (people will present themselves in a way tha differes who they are on the inside), and you can have chocolate no matter what the occasion is (having sex is a completely normal activity, you don’t need to have a specific occaision for it). The Goodie Box opens the conversation about sex direct and symbolic imagery, yet creates a more light and positive mood with the bright colors and simple art style.

Until next time!


ribbon rouge 2015 no background.pngThis illustration was done during a partnered illustration mentorship between the Graphic Designers of Canada (GDC) and Ribbon Rouge Edmonton to bring awareness to HIV in Edmonton.

This piece is part of a larger series titled “Queens” which as determined by Ribbon Rouge; an influential woman in the world that has made a difference to the lives of others either in our history or current society. Each student participating in the mentorship was given a queen to illustrate.

The queen represented in this illustration is Phindile Sithole-Spong, who is an HIV/Aids activist from South Africa working to beat stigma around HIV/Aids and sexual health among young people through her organization “Rebranding HIV”.

This illustration depicts Sithole-Spong breaking a red barrier as a crowd of African women follow her through. The red barrier represents HIV and the image of her breaking through the barrier depicts the action of shattering stigma around HIV and leading a new generation of young woman to a future where such stigmas and misconceptions don’t exist.

Until next time!


I don’t remember if I have mentioned this before but every now and then I am following along to these exercises in this book Color + Pattern by Khristin A. Howell. It’s a really fun book especially for those really into pattern design.

For this current exercise I was doing I had to gather 10 different types of foliage and make a pattern out of them. It was pretty straightforward at first but during the design process, boy did I struggle. After the fourth pattern, it started to get a bit more difficult coming up with ways to design the leaves differently from the previous pattern.

As you can probably tell the formatting for a couple of them seems similar so that’s something I really need to work on, but at least the style of how each foliage is done has its own flavor. All in all, it was a fun exercise and it would be interesting to see what would have happened if it was a different subject matter.

Until next time!